Promotional management
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Promotional management by Norman A. P. Govoni

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Published by Prentice-Hall International in London .
Written in English

Subjects:

  • Marketing.,
  • Sales promotion.

Book details:

Edition Notes

StatementNorman Govoni, Robert Eng, Morton Galper.
ContributionsEng, Robert., Galper, Morton.
The Physical Object
Paginationxiii,578p. ;
Number of Pages578
ID Numbers
Open LibraryOL17852343M
ISBN 10013731258X

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